Welcome to our first blog post, and a big shout-out to our early supporters from the Reddit community and the New Yorkers who have embraced our first marketing campaign. We’re thrilled to have you here!
In this post, we want to share what we’ve been up to and explain why adding a LUT (Look-Up Table) to your collection can be a game-changer for your creative workflow, just as it has been for us.
Traditionally, film emulation and simulation have been a niche art, with high-quality options often coming at a premium. At the same time, lower-priced options tend to provide mediocre results. We’re here to change that.
Thinking about our users, we’ve recognized two main groups: (a) digital enthusiasts who want to infuse a classic touch into their images and (b) film photographers looking to fine-tune their color grading. Our goal was to create a delivery system that respects both these categories.
Why Choose LUTs Over Presets?
Let’s address the term “presets”, mostly referring to the several .xmp preset packs and NOT .xmp profiles. Presets are often a simple setting that could have looked decent in one image or set of images but would fall short for a wider range of images. Especially when we aim for film simulation, the limitations of the .xmp presets become apparent.
LUTs, or Look-Up Tables, or XMP profiles built on LUTs, provide a fundamentally different approach to image enhancement compared to presets. They work on a pixel-level, offering direct and precise adjustments to your images. In contrast, presets are essentially sets of instructions for editing software, making broader adjustments to large groups of pixels, even those we don’t want to affect.
And how this translates to the every day workflow? You can load an xmp profile or lut, while just developing your images in a flat way. You are done in two simple steps. You will never have to browse dozens of presets to find the one that suits your style because using profiles and simple development works out of the box to deliver a genuine film simulation.
We won’t bore you with technical details in this welcoming message, but it’s these technical distinctions that have made our efforts successful, drawing more and more visitors to our site.
The Road Ahead: Our Knowledge Base
Looking ahead, we have exciting plans to build a comprehensive knowledge base that will be a valuable resource for all our users. In the knowledge base, you can expect to find a wealth of tutorials and examples that will guide you through the art of using LUTs effectively. We’re not just about handing out color grades; we’re also dedicated to explaining the theory behind them and helping you elevate the quality of your film or film simulation projects.
Our tutorials will cover a wide range of topics, from the basics of LUT usage to advanced techniques for achieving unique and stunning results. We’ll also provide real-world examples to illustrate the power of LUTs in enhancing different types of images, so you can see firsthand how they can transform your work.
So, you can expect some key blog posts for a start, and as they get more and more, they will get organized into what we will be referring to as our knowledge base.
Final Thoughts
That’s all for now. Once again, welcome, and thank you for reading! We truly value your attention, and if you’ve made it this far, you deserve a reward. Feel free to use the code WELCOME20 to enjoy a 20% discount.